Rajnikanth could easily be touted as one of India’s or even the world’s biggest stars. Granted, his fame is more South-India centered, but in terms of his God-like fan following and the amount of money he makes, he easily over takes some of the more famous names in the world of celebrity, in terms of selling and money making potential.
His latest film Kabali, hasn’t even released yet, and the makers have already grossed Rs. 200 crores. Merchandise, endorsement deals and other marketing tactics have been hugely profitable for the movie.
Rajnikanth looking dashing at a GQ shoot. (picture courtesy gqindia.com)
One of the most crazy and catchy marketing gimmicks that has people in awe is the Air Asia flight that has been covered with the movie’s posters, which gives die-hard Rajnikanth fans a chance to fly from Bangalore to Chennai, to watch the movie first day first show, and have the chance to pick up merchandize, and truly soak in the atmosphere of watching a legend like Rajnikanth in his home town.