Successful and the youngest fashion designer and creative director for Balmain, Olivier Rousteing – who is known for his signature sensual designs – has popularised the historic fashion house through a new era of social media. Now the designer is moving beyond social media by venturing into photography.
Olivier Rousteing used social media to modernise the traditional brand and attracted a wide range of consumers by harnessing the power of his celebrity friends such as Rihanna, Karlie Kloss and Gigi Hadid. The designer has shot his first campaign for Balmain fall 2017 collection. For this photo shoot, Olivier has worked with some of the renowned models such as Grace Bol, Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Aleyna Fitzgerald, Alexina Graham, and Valery Kaufman. The series of black and white pictures pay homage to the city of Paris and were shot at Balmain's flagship store, the Palais Royal and Le Pantheon.
Pic courtesy: Olivier Rousteing Instagram