Time and health are two precious assets that we often do not recognise or appreciate until they have been depleted. Health is typically a last priority until it becomes a forced priority. The food we eat can either be the most powerful form of medicine or, conversely, slowly poison our bodies. Archana and Puja, founders of DIETIFIK, believe that our bodies will be around for a lot longer than most of our worldly possessions, and that you don’t have to eat less to look and feel your best– you just have to eat right!
What does your brand specialise in?
At DIETIFIK we specialise in creating customised diet plans and simple exercise regimens to suit your lifestyle and body type. We help you address weight management in full harmony with your preferences and proclivities. We inculcate “mindful eating”, which is all about choosing the right foods to burn fat and keep your cells healthy and glowing. Abundant superfoods are included to boost your metabolism, help you shed extra kilos, elevate self-esteem, enhance energy levels, rejuvenate skin naturally, and reduce the risk of chronic diseases.
How did the two of you decided to collaborate?
We have been acquainted since school days, and have been the best of friends for the last 18 years. During the course of our friendship, we realised that we complement each other in our approach towards nutrition. We have our own strong points/favoured fields in the clinical aspects of nutrition, and between the two of us we can provide the best possible solutions for our clients.
Have each of you been interested in nutrition and diet since the very beginning?
We have been strong protagonists of healthy eating and living in our own personal lives. Hence nutrition and diet came naturally to us. We both believe that good nutrition has a powerful impact on personal health and is the number one holistic medicinal tool. Today there are so many lifestyle diseases and health issues cropping up, like cancer, heart disease, diabetes, thyroid, PCOD, etc. Many of these can be prevented or even cured by a targeted, specific diet.
Everyone these days has become health and fitness-conscious. What are the top five diet and nutrition tips you would give someone starting out on this journey?
Maintain your body in an alkaline state, not acidic. People who have acidic bodies are at a greater risk for bone loss, and many of the hip fractures among middle-aged women are connected to acidic bodies. Alkaline diets are good for you and will support healthy weight loss. It is the key to fighting chronic diseases and longevity.
Add probiotics to your diet. The digestive system is like our second brain. A good probiotic improves gut health and reduces abdominal fat. Probiotics also reduce the number of calories you absorb from food. So try to incorporate some natural probiotics like yogurt, fermented vegetables, dark chocolate, and pickles into your diet.
Detoxify your body at least once a week. A short cleanse not only gives you a kick to get back on the healthy track, but it also gives your body rest from hard to digest blood
sugar-spiking food. It also helps lose weight and prevent premature ageing. Fasting has been practiced since the dawn of civilisation for religious and health reasons.
Incorporate antioxidants in your diet as they protect the body from damage caused by harmful molecules known as free radicals. Load your diet with colourful fruits and vegetables, herbs, spices, and teas that reduce oxidative damage, which plays a major role in disease formation.
Increase water intake. Water boosts your metabolism, cleanses your body of wastes, and acts as an appetite suppressant. Have at least 10-12 glasses of water a day.
A lot of people want to know what is more important: diet or fitness?
First we need to train our brains to put ourselves in a positive weight-dropping state of mind. For weight loss we need to maintain a negative calorie balance in our body, which can be achieved either by diet or exercise. But a combination of both can be a very potent and effective way to lose those unwanted extra calories. Our personal opinion is that weight loss is 70% judicious eating and 30% exercise.
What are the top three culprits that prevent people from maintaining a healthy diet?
Hectic lifestyles and lack of time. Misinformation of nutrition in advertisements, like energy bars. Overeating and food addiction.
What do you love most about what you do?
Archana & Puja: It is phenomenal to see the joy on the faces of our clients when they start dropping the kilos and fit into clothes that had been cast aside for years. Since this is a passion for both of us, our charges for nutrition and weight loss diets are minimal. – as told to Suneela