Delivering a bold and exciting coupé with a driver-focused cabin, the Kia Novo Concept has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy, the Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia’s designers, the name Novo represents the concept of making something new and fresh.
Taking its name from the Latin novatus, the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next.
Fittingly, novatus also provides the origin of the English word ‘innovation’, which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features. The Kia Novo takes inspiration from classic, traditional craftsmanship and vehicle design, and reinterprets it using modern materials and cutting-edge production techniques.
Dramatic, coupé-inspired exterior
Designed at Kia’s Namyang design centre in Korea on a specially-adapted version of Kia’s C-segment global platform, the Novo has a coupé-inspired silhouette. The Novo’s minimal front overhangs, longer rear overhangs, and fastback roofline (as well as a slim, long glass area) give it a raked, sporty profile.
The smooth, geometric design of the car’s shape is blended with a series of sharp, decisive lines and forms around the body. The front of the Novo sports the latest interpretation of Kia’s hallmark tiger-nose grille, now wider and more deeply embedded, and laser headlamps. Low, wide air intakes house additional laser headlamps, which frame the Novo’s bold face, emphasise its low and wide stance, and give the car a unique light signature.
Driver-oriented interior with minimalist design
Designed as a sanctuary from the frenzied world outside, the Kia Novo cabin is a relaxing space in which to temporarily escape the stresses and strains of modern life. Focused solely on the driver, the minimalist interior provides few distractions from the task of driving, while all occupants benefit from plenty of space – a result of the car’s long body and intelligent packaging.
1.6-litre T-GDI engine mated with seven-speed DCT
The Novo is powered by the latest, high-tech, production Kia powertrain to match its dynamic looks. A 1.6-litre Kappa turbo gasoline direct injection (T-GDI) engine has been paired with the brand’s seven-speed DCT to power the front wheels. The result is decisive, sporty performance and impressive fuel economy for Kia’s latest star.
..... Kia Press