Justin Bieber becomes a piece of art in the “Where Are Ü Now” music video for his collaboration with EDM kings Skillrex and Diplo also known as the group, Jack Ü.
The video features Justin Bieber dancing in paint. It is a homage to all of his fans as it showcases their creative artwork and messages. An event invited fans to the Jack Ü headquarters to customise photos of Bieber with crayons and pastels on May 29-31, 2015.
“We are being overwhelmed, in a good way, by the success of ‘Where Are Ü Now’ with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans,” Jack wrote on YouTube. “Doing what we do, it’s entirely all about the fans. We walk a fine line by being ‘famous’ and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.”
Skrillex & Diplo's "Where Are Ü Now" ft. Justin Bieber currently sits at No. 15 on the Billboard Hot 100.