Jet.com Takes Off As A Potential Amazon Competitor

Jet.com Takes Off As A Potential Amazon Competitor

A new website that launched last week, Jet.com, an online shopping club is already slated to give other similar retailers a run for its money.

Jet.com officially launched this week and for $50 a year, half the price of Amazon Prime, consumers can join the club. With 1,300 retailers, from Adidas to Zara already in its portfolio, the website promises the lowest prices of anywhere on the web, plus membership savings on top of the low prices.

An advertisement featuring comedian Kumail Nanjiani explains what Jet is all about. “Now you can buy human-sized mayonnaise and millions of other human-sized things,” Nanjiani says in the video.

Jet also advertises members don’t need to shop at Jet to save. The merchant claims consumers can earn up to 20 percent of JetCash to spend on the retailer by shopping at over 600 brands on the Internet.

Jet Chief Executive Officer Marc Lore told ‘Mashable’ Jet won’t kill Amazon because the companies are too different. "I don't look at it like that at all," Lore said. "We don't really see ourselves as being a competitor, we're just a conduit for other retailers to more effectively compete." Lore had previously sold Diapers.com, one of his companies, to Amazon in 2010.