Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet.
The revised design unveiled Tuesday features the same mix of blue, red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different.
Google also invented a new typeface called “Product Sans” that is meant to resemble the simple printing in a grade-school book.
The company states: “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
The news comes not long after the big cooperate restructuring that turned Google into a subsidiary of a new parent company called Alphabet, run by Larry Page. This logo swap is the first dramatic change we've seen so far under new Google CEO Sundar Pichai.