Gomez signs $10 mn deal to endorse Coach

These days one’s celebrity worth is judged by their Instagram followers, and anybody can become a celebrity if they can manage to accumulate a couple of million followers. Lots of brands have begun to use these social media stars to endorse their products just because of the sheer number of people they can reach.Singer Selena Gomez has reportedly signed a $10 million deal with Coach to design her own line and become the face of the luxury accessory brand.

Gomez was recently named the most popular celebrity on Instagram for the second year running, with 104 million followers.