American fitness tracker and wearable product maker Fitbit announced its entry into the Indian market with three fitness bands namely Fitbit Charge, Fitbit Charge HR along with the Fitbit Surge. Fitbit, which was made available online in India through Amazon India in June, will now be available progressively through September at offline stores, such as Reliance Digital, Croma and Helios.
The company also launched the FitStar Personal Trainer app in order to deliver a more personalised video-based workout session. The app was acquired by Fitbit earlier this year.
According to Fitbit, its products can be synchronised with more than 200 smartphones running on iOS, Android and Windows operating systems, as well as Apple's Mac OS. "Most of our competitors in India are synching to their own platform and trying to drive their own handset sales. It is just a cheap way to drive handset sales," Chief Revenue Officer Woody Scal said.
Fitbit is expected to launch its media campaign across social media, digital, print and television over the next six months, having signed up with Bollywood actors Shraddha Kapoor, Tiger Shroff and badminton player Saina Nehwal as brand ambassadors.
The entire Fitbit range is now available in India:
• Fitbit Surge (Rs 19,990)
• Fitbit Charge HR – Workout + All day activity, Caller ID + watch (Rs 12,990)
• Fitbit Charge – All day activity, Caller ID + watch (Rs 9990)
• Fitbit Flex – wireless activity and sleep wristband (Rs 6,990)
• Fitbit One – Wireless activity and sleep tracker (Rs 6,990)
• Fitbit Zip – Wireless Activity tracker (Rs 3,990) - Wi
• Fitbit Aria – Smart scale (Rs 9,990)
..... Devashree Goenka