Following the success of his clothing line, under the Being Human banner, Salman Khan decided to give customers a piece of his own style, with jewellery and accessories that are stylish, affordable, and have a universal appeal. In this regard, Being Human – The Salman Khan Foundation – tied up with Style Quotient Jewellery Pvt. Ltd a few months ago, to launch a fashionable line of ornaments, bringing together the best of Bollywood, fashion and jewellery.
As the exclusive global license holder for designing, manufacturing, distributing, and retailing the brand’s products, Style Quotient Jewellery Pvt. Ltd, under the auspices of CEO Prasad Kapre, specially curates fashion jewellery that appeals to one and all. The pieces are inspired by Being Human’s core values of love, joy, hope and help. Consisting of two broad sections, one part of the brand is a lower priced fashion jewellery line, while the other is a Gemmological Science International-certified gold, diamond, and black diamond fine jewellery collection, featuring products ranging between Rs 5,000 to 50,000. Adding a personal touch is the note from Salman that comes with every purchase, thanking the customer for making the purchase, because part of the amount goes to charity to support twin causes of education and healthcare for the underprivileged.
Apart from being available at retail stores like Shoppers Stop and Kapson’s retail chain in India, it is also accessible on Salman’s Being In touch app, which was launched on
December 27, 2016 and e-commerce portals like Amazon and Silvostyle.
In a previous interview, Salman stated that it was only after seeing the massive success of his Bajrangi Bhaijaan pendant that he realised how big and exciting the jewellery market is. Promoting the brand along with founder Salman Khan is ace actress and Khan’s co-star in Kick, Jacqueline Fernandez, who appears in every campaign.
CEO and Director Prasad Kapre has a track record of innovation, meticulous planning, and a knack for building brands in tune with the future. With this collaboration, he’s responsible for creating new segments in movie merchandising with the Bajrangi Bhaijaan pendant, Dilwale charm bracelets, and the entire range of jewellery in Prem Ratan Dhan Payo.
Talking about their collaboration with Being Human, Prasad said, “It is our pleasure to be connected with the Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been a gratifying and joyous one. Salman Khan represents modern-day India and has a huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into national and international markets. Jointly, we have worked with skilled pool of designers and craftsmen to add the ‘x factor’ to our jewellery. We look forward to join hands and wish we continue to add many more dazzling instants in the life of our cherished customers.”