eBay is taking another step into high-end auctions as the giant online auction site is teaming up with Sotheby’s, the auction house, to host live art auctions to sell modestly priced items.
"The experience enables art aficionados and casual collectors alike to participate in Sotheby's live auctions anytime, anywhere with the same confidence and access of those bidding in person in New York," the two companies said in a statement.
The first auctions on the platform will begin on April 1 with photographs and a themed New York sale that will include the 13 letters of the 1970s Yankee Stadium sign that could fetch up to $600,000 from the collection of baseball great Reggie Jackson.
“We’re seeing appetite for high purchase points across the site,” says Megan Ford, director of eBay’s live auctions. “We went into the bullion category at this high price point and we went into the vehicles category, and every time we move up market our buyers come with us,” she says.
Most of Sotheby’s New York auctions will be streamed on the platform except for high-priced evening sales of contemporary, modern and Impressionist art and other specialist categories.
ebay.com/Sotheby's is now available for browsing and advanced bidding on some of Sotheby's items leading up to the first live auction on eBay on April 1st.