The Dress” that stirred up an Internet storm last week is back again, but this time for a powerful anti-violence campaign.
The South African branch of the charity tweeted a public service announcement, featuring an image of a woman lies on her side, her face and legs bruised and cut weaing a white and gold version of the now-famous dress, with a caption that reads, “Why is it so hard to see black and blue?”
"The only illusion is if you think it was her choice," the text says. "One in six women are victims of abuse. Stop abuse against women."
A spokesperson for The Salvation Army said "The Salvation Army sees the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres. We know that one in four women are victims of domestic violence in the UK: this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime."
The campaign comes just ahead of International Women's Day on March 8. Many online praised the campaign as both clever and powerful.
..... Devashree Goenka