Do's and don'ts of buying a luxury watch!

Buying your first luxury watch can be an exciting event, but it can also burn quite a hole in your pocket. This is why you need to be extra careful and have sufficient knowledge about the luxury watch market, before making a purchase.

Here are few important dos and don'ts to keep in mind while shopping for a luxury watch.


Window shopping- while this may seem like quite a tiring activity for some, it has many benefits especially when you are buying a luxury product. Window shopping is highly advantageous, as it provides you with first-hand knowledge of the many features available about different brands. Also if you are a buying a pre-owned watch, then the selection of watches available for sale can differ from week to week and this might help you find the right watch within your budget. Finally it can also help you become more aware about the luxury watch market and get better bargains.

Buy online- this has opened up a whole new world for watch lovers. Online shopping helps you browse lots of luxury brands in one go, without needing to go out shopping and get exhausted. Most sites provide all the specification and minute details about the watch and might even sell at a slightly lower price. Also it is much easier to compare brands, availability and prices with online shopping. While buying online you will need to check the rating, reputation and customer reviews of the sellers. Though there are many online retailers today, to ensure you get the right product, it is best to go with a known retailer. For instance watch retailers like- Zimson founded in 1948; houses various luxury brands like Ulysse Nardin watches, Rolex watches, etc. at their various stores and also have an online presence.

Know the basics- While it is not necessary to know everything that a master watch smith would know about the luxury watch industry; but it is definitely important to at least know the basics before making such an expensive purchase. You can find out a lot of information about luxury watches on websites, watch collector forums and blogs. Having a basic understanding about the different types of watches in advance, can go a long way in helping you choose the most apt one suited to your needs. Also this way you will tend to not get confused and buy a watch which actually suit your personality; instead of something completely different.


Settle for a fake- while fake luxury watches cost lesser than the original; they won’t last very long. Also with fakes the value will not only decrease over time; but it will also not have any resale value. On the other hand original luxury watches at times even increase in value over time. Hence if you are on a budget it is better to buy a pre-owned luxury watch, rather than settle for a new fake one.

Agree to the first offer – this is mostly applicable when you are buying a pre-owned luxury watch. Rather than accepting the first price offer, try negotiating with the seller for a better offer. Try getting extra perks like new batteries, cleaning services, free repairs, or even a lower price. You might even be able to add in a warranty if you are buying the timepiece from a watch dealer.  

Shop without any preference- You are purchasing an expensive item and it is terrible to be stuck with something expensive that you won’t like much later on. As luxury watches are generally purchased to last a lifetime, it is always better to have a preference about the type of watch you are looking for before you start shopping. To be able to shortlist your preferences; it is a good idea to get some information about the various luxury brands available such as Ulysse Nardin watches, Omega watches, in advance. This way you will be more likely to buy something you will really like even later on.