L’Oréal Paris celebrates 20 years of partnering with the prestigious Film Festival as it’s Official Makeup brand. For Cannes 2017, L’Oréal Paris will bring to life the magic of beauty and cinema seamlessly for audiences and fans all around the world. The brand’s iconic ambassadors, Aishwarya Rai Bachchan, Sonam Kapoor, Deepika Padukone, Julianne Moore, Eva Longoria and many others will be seen joining in the festivities on the French Riviera in May this year, and will show case the transformational power of make-up and a kaleidoscope of styles. This year will also be Deepika’s first year representing L’Oréal Paris as an ambassador at Cannes.
Known as the red carpet expert, L’Oréal Paris has an extensive track record of introducing the latest beauty trends at this glittering festival and this year for Cannes 2017, the brand plans to introduce iconic looks created with their exclusive collection of products – “The L’Oréal Paris Cannes Collection 2017”. The sumptuous collection highlights the colors and summery hues of the French city and focuses on the glamorous with a peek into #LifeatCannes. All of the brand’s spokespeople will sport the latest trends and colors from the collection, bringing to life iconic and stylish day and night looks specially curated for the red carpet.
Raagjeet Garg, General Manager, L’Oréal Paris said, “ We’re happy to announce that Aishwarya Rai Bachchan, Deepika Padukone and Sonam Kapoor will be representing L’Oréal Paris and India at the Cannes Film Festival this year. This year is very special to us as L’Oréal Paris celebrates two decades of being the official makeup partner for Cannes. This year the brand is not only introducing an innovative and phenomenal collection of products but plans to bring Cannes closer to our consumers through the hottest new makeup and fashion trends, and also giving them a unique experience of #LifeatCannes.”
The Cannes Film Festival is set to commence on 17th May and will conclude on 28th May 2017.