Celebrating the ‘Make in India’ initiative, BMW has further strengthened its commitment to the Indian market by increasing the level of localisation at BMW Plant Chennai up to 50%. Legendary sportsman Sachin Tendulkar marked the occasion in a unique way by assembling a BMW 5 Series using parts from Indian auto component suppliers.
Sachin Tendulkar said, “I’m an avid BMW enthusiast and have been driving BMW cars since a very long time. But the experience of making a BMW with my own hands was unique and unforgettable. I am impressed by the high quality standards followed at BMW Plant Chennai that ensure the impeccable performance of a BMW. I got the opportunity to go through the tiniest details and efforts that are put into making a BMW. Next time I take my BMW out, I can proudly say – I have made one!”