Beauty Meets Luxury

The new BMW 6 Series Gran Coupé was launched at BMW India Bridal Fashion Week 2015’s curtain-raiser, while the event will be hosted in seven cities. The new car arrived in style at an exclusive fashion show where the country’s most acclaimed fashion designers previewed their couture collections and trends for bridal week. The new 6 Series Gran Coupé is now available at all BMW dealerships across India as a completely built-up unit.

According to Philipp von Sahr, president of BMW Group India, at the heart of BMW is not only brilliant automotive engineering, but also the desire to evoke emotions and spread joy. “Our automobiles are not just the end of a creative process, but a beginning. Likewise, an Indian wedding is a celebration of emotions, aesthetics, craftsmanship and opulence.

“BMW India Bridal Fashion Week has established itself as a unique avenue where the best Indian fashion designers open doors to the latest trends in bridal couture. It is the perfect platform for the launch of the new BMW 6 Series Gran Coupé, which combines absolute luxury and immaculate design with adrenalin rushing performance.”

Priced up to Rs. 1.21 crore (ex-showroom Delhi), the model will come in two variants: the 640d Eminence priced at Rs 1.14 crore, and the 640d Design Pure Experience version tagged at Rs. 1.21 crore.

The new BMW is available in Alpine White as non-metallic paintwork and in the following nine metallic shades: Black Sapphire, Cashmere Silver, Glacier Silver, Space Grey, Jatoba, Melbourne Red, Mediterranean Blue and Mineral White. The standard Dakota and exclusive Nappa leather upholstery is available in Black and Ivory White colour combinations. Interior trims offered are Fineline Brown and Finewood, trim Poplar Grain Grey.

Exclusive, 19-inch light alloy wheels, LED fog lights, Shadow Line, and dark chrome exhaust pipes round off the exterior appearance. The radiator grille slats, air inlet surrounds, and decorative trim on the rear apron are also in dark chrome.

BMW has enjoyed a longstanding history of successful collaborations with artists and designers the world over. It is the official partner of India Bridal Fashion Week, arguably one of India’s most significant bridal fashion platforms, for the second consecutive year.

For 2015, Abu Jani Sandeep Khosla, Ashima Leena, Falguni Shane Peacock, Gauri Nainika, JJ Valaya, Jyotsna Tiwari, Shantanu Nikhil, Suneet Varma and Tarun Tahiliani will showcase their most opulent and premier collections in New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad and Chandigarh.

..... BMW Press