Amazing news for all you fashion lovers. While on the 2015 Billboard Music Awards red carpet Olivier Rousteing announced that Balmain is in the works with H&M for a new collection.
Models Kendall Jenner and Jourdan Dunn both promised on Instagram that they had "some news" for us at the Billboard Music Awards and both wore looks from the forthcoming, collaboration on the BBMAs red carpet.
H&M later confirmed on Twitter that the collaboration would debut later this year on November 5, 2015.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” Ann-Sofie Johansson, creative advisor at H&M said in a statement Monday.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” stated Rousteing.
The designer collaboration series for the Swedish fashion retailer is now in its 11th year and follows in the footsteps of Alexander Wang for H&M, which debuted last fall.
The collection - which includes men’s wear as well as women’s wear - will land in stores on November 5 2015.
..... Devashree Goenka