Talk about old boys clubs – this social networking platform couldn’t be fancier - ASmallWorld is a leading private international lifestyle club, whose members are internationally minded people committed to opening their lives to each other, sharing extraordinary experiences and ensuring that fellow members can live like locals wherever they go
Described as "Myspace for millionaires" and "The secret social network for the elite", the site was founded in 2004 by Erik Wachtmeister and was one of the first social networks at that time. To join, one must receive an invitation from an existing member, or an invitation from the governing board after filing an application to be considered for membership. Wachtmeister, over the course of his travels, identified an existing niche community of people with similar lifestyles and tastes.
Members of the club are often seeing partying and networking in the fanciest locales around the world.
ASW members enjoying a day on the slope
Freida Pinto and Sabine Heller at ASW event in Switzerland
Small World launch in Marrahech
- Suneela Kirloskar