Apple Announces Live 'Apple Music Festival 2015'

Apple today announced its 2015 Apple Music Festival lineup for next month, a free concert series that will bring Pharrell, One Direction, Florence + The Machine, and more to London's Roundhouse, which has for years served as the festival's main venue.
The company just announced that the Apple Music Festival — formerly know as the iTunes Festival — will be broadcast live on Beats 1, the live-radio station that accompanies the Apple Music service.
The renamed event is scheduled to take place from Sept. 19 to Sept. 28 and have One Direction playing on Sept. 22, Disclosure on Sept. 25, Pharrell on Sept. 26 and Florence + The Machine on Sept. 28.

"We wanted to do something really special for music fans this year," said Apple SVP of Internet Software and Services Eddy Cue. "The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."
Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!” – Pharrell Williams
“It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” – Niall, One Direction

“We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!” – Florence + The Machine

“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It’s also the day our album’s released so that makes it extra special!” – Disclosure

As is tradition, Apple will allow customers to apply to win tickets to attend the concert in person.

-Devashree Goenka