Amazon Underground Offers Apps That Are 'Actually Free'

Amazon 'Actually Free'


Amazon on Wednesday announced its new Android app called Amazon Underground, which is offering 'Actually Free' apps, games, and in-app purchases worth $10,000.
 
Here’s how it works: Amazon has partnered with thousands of developers to make “over ten thousand dollars in games, apps and in-app items” actually free. These apps are usually paid apps, but Amazon found another way to compensate the app developers. For example, you can already find OfficeSuite Professional 8, Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella and more. These apps will be branded as “actually free,” and it replaces the free App A Day program.
 
All these apps come without any in-app purchases, as Amazon has struck a special deal with developers for Underground apps. “Many apps and games that are marked as ‘free’ turn out not to be completely free,” Amazon notes, saying that various applications come with built-in in-app offers. However, Underground supposedly offers apps that are 100% free versions of popular premium titles. Basically, Amazon is paying a certain amount on a per-minute played basis, so they are able to waive their in-app fees.
 
Unlike most apps for Android that you download from the Google Play Store, Amazon’s Underground can’t be found in the Play Store. The company explained, “Google’s rules don’t allow an app that offers apps or games to be included in Google Play.”  Although you can download the app from Amazon, you can’t install it on your Android device without making changes to the normal security settings. Go to Settings>Security and then check the “Unknown Sources” box to allow the installation of apps from both trusted and unknown sources.

-Devashree Goenka