A unique and stylish new show car, the Alpine Celebration, has been released as part of the 60th anniversary celebrations of the Alipne brand that was founded by Jean Rédélé. This surprise, emotional launch comes on the eve of the 83rd edition of the legendary Le Mans 24 Hours.
The Le Mans 24 Hours regularly attracts more than 250,000 motoring and motor racing fans, as well as sports car aficionados drawn from every corner of the globe, and is arguably the highest-profile event on the international motorsport calendar. It is a technological, human and sporting challenge that has been organised by the ACO (Automobile Club de l’Ouest) since 1923. That is why Alpine’s surprise unveiling needed to be worthy of the prestige of this event.
A compact sports car inspired by Alpine’s motorsport heritage, the Alpine Celebration takes the form of a two-seater coupé with sleek, flowing lines underlined by its deep blue colour scheme. This same blue enhanced by hints of orange also adorns the Alpine prototypes that made a triumphant return to endurance racing in 2013. It is a livery that harkens back to the Alpine models which played such a pivotal role in the brand’s original Le Mans adventure when, from 1963 to 1969, the M63, M64, M65, A210, A220 and even the A110 so valiantly upheld French honour in La Sarthe.
The Alpine Celebration faithfully replicates the timeless style of Alpines of old whilst adding a modern twist. Its low profile, sloping, creased bonnet, sculpted sides, distinctive rear window and other design details are all clear echoes of models like the A110 that have featured so prominently in Alpine’s glorious history.
With no need for gimmickry to stand out from the crowd, the beauty of the Alpine Celebration resides in its simplicity. Mindful of remaining elegant whilst at the same time responding to the need for frugality and efficiency, the Alpine Celebration show car reveals much about the brand’s heritage. If it retains a familiar style and set of values, it integrates them in a thoroughly modern manner. Carbon detailing is used to highlight the high-tech features of the car’s body, from its spoiler to the side sills, diffuser, rear air intakes and mirrors.
The positioning of the masked double headlamps and the central round lights barred by a black cross remind fans of the adhesive strips that used to be found on the headlights of Alpine’s rally cars. It was formerly a means of holding the lenses together should they be broken.
..... Renault Press