Manuja and Sachi have shared a love of fashion for many years. This common passion was transformed into a business venture when they decided to give Hyderabad another great place to shop for bridal and festive wear. Their store – JADE by Monica and Karishma – was launched in March this year, on Road 10 Banjara Hills, a street that’s become synonymous with high-end designer boutiques. With Diwali around the corner, the festive spirit is palpable around the city, and we caught up with the two lovely ladies to learn about the brand and how they plan to spend this Diwali.
Tell us about your journey into fashion.
Well, it’s been an awesome voyage with mixed emotions, as we are absolutely passionate about the fashion industry and profoundly connect with the JADE brand. It is indeed a beautiful business affair with loads of learning as well as rejoicing in the workplace.
Have you both always been interested in fashion? How did the idea to open JADE by Monica and Karishma come about?
Absolutely! Apparel, ensembles, trousseau, and garments have been our passion from the very beginning. Fashion is something that comes naturally to us. In a way you can say we are blessed with a natural talent of styling our clothes with what is available, thereby making it appealing for everyone. Like any other woman, we have always enjoyed shopping, and since we always shopped from JADE, we pretty much connected with the designers and the brand, and that’s how the idea came about. Moreover, the bond we share with the designers is unmatchable.
How does it feel for twosisters-in-law to also be business partners?
Well, to begin with we have never felt that we are sisters-in-law. We share an amazing sisterhood bond! And after initiating this business venture we have grown even closer. We are always there to endure, encourage, and reassure each other.
What is the best part of your job?
The happiest moment is when we see the brides-to-be in JADE couture, looking absolutely stunning! The appreciation and recognition we receive from these happy, beautiful brides is stupendous. We feel blessed!
What is it about JADE that appealed to you?
JADE is a blend of modern and traditional apparel. It caters to both prêt and bridal couture. The most fascinating part about our couture garments is the three layered look and feel – the plain fabric followed by embroidery and finally the icing on the cake – the embellishments! Also, the trademark French knot lehengas of JADE are truly evergreen.
With Diwali around the corner, how do you ladies plan to celebrate?
Diwali is a festival of new beginnings and happiness! So just like every other Indian, we will celebrate in a grand way with family and close friends. We are looking forward to the positivity of the festive season, glittering colourful lights, loads of love and prosperity and, of course, more appreciation from our prestigious clientele!
What is your personal style like?
We swear by the fusion concept. Therefore, contemporary and traditional blends will dominate our festival style. We always like to be in sync with new fashion trends and look forward to them.
What are you most looking forward to this festive season?
This festive season we are looking forward to lighting up everyone’s life with loads of happiness, new fashion trends, positivity, and prosperity. “A happy client is a happy business venture!”
--- as told to Suneela