Liberty London's conscious beauty campaign 

Apart from the iconic decor to the most stylish brands, Liberty London, a famous departmental store is known for its annual beauty campaign. This year the store has chosen to focus on clean beauty.

This new initiative is titled as conscious Beauty. It is a store-wide celebration where brands that make products with sustainable ingredients and vegan-friendly formulas are chosen and honoured. These labels also use recyclable packaging. To celebrate this special occasion, the store's windows on Regent Street are decorated with biodegradable and recycled material.  In this campaign, around 25 clean brands are going to take part.

-Akhila kakarala
Pic Courtsey: libertylondon (official instagram account of Liberty London)