Being a long-standing supporter of environmental conservation, Dia will take up the role to add more weight to her work on raising awareness and seeking solutions to environmental issues that the world, especially India is facing. As a Goodwill Ambassador, Dia will work with the United Nations to further spread the message on priority areas including clean air, clean seas, wildlife protection and climate change. Dia is a committed voice for change, and has contributed her efforts in the field of social change, conservation and environment. She has been the face of many pivotal environmental campaigns across India, and has worked towards the conservation of wildlife.
‘BreatheLife’ is a major campaign on air quality, which is particularly relevant to India. According to the World Health Organization (WHO), a partner in the campaign, one in nine deaths globally are caused by air pollution. WHO figures show that half of the 20 most-polluted cities in the world are in India.
‘WildforLife’ seeks to build support for the protection of endangered species across the globe, including the Bengal Tiger.
‘CleanSeas’ is aimed at reducing the massive amount of marine pollution across the globe, drawing inspiration from people such as India’s Afroz Shah, who has been running the world’s longest-running beach clean-up at Versova Beach, Mumbai.
“I feel honoured and inspired by this opportunity to work with UN Environment to protect the environment and promote sustainable development,” said Dia. “Environmental issues will be the defining challenge of this era, and I am committed to helping the UN as a Goodwill Ambassador to do everything I can to provide a better future”. She further added saying, “Together, we will continue working towards conservation of nature, tackling climate change and inspiring people to live more sustainably.”